Category: Development Log

(Quality and resolution has been reduced to allow me to upload) For the three The Weekend cover designs, my main conceptual aim was to ensure each cover clearly reflected the theme of the articles within (nature), while still maintaining a consistent brand identity. I treated each cover as a visual introduction to the topic, using…

(Quality and resolution has been significantly lowered so that it would allow me to upload the images) I designed seven double page editorial information spreads for The Weekend magazine, covering three articles that varied in subject matter and content length. Throughout the design process, I focused on creating layouts that were structured, readable, and visually…

  I designed the masthead for The Weekend to act as a strong but approachable visual anchor for the magazine. As the publication is aimed at older generations with a specific interest in nature and environmental protection, I wanted the masthead to feel calm, readable, and trustworthy rather than overly decorative or experimental. My user…

I developed the typography and branding standards for The Weekend magazine to support its role as a nature-focused publication that promotes environmental awareness and protection. From the start, I aimed for the magazine to attract older generations interested in the environment, which led me to create a design that feels both playful and professional. I…