Category: GD: Fundamentals
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Narrated Video
This is the link to my narrated video explaining my design choices for my design portfolio.
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Three Cover Designs
(Quality and resolution has been reduced to allow me to upload) For the three The Weekend cover designs, my main conceptual aim was to ensure each cover clearly reflected the theme of the articles within (nature), while still maintaining a consistent brand identity. I treated each cover as a visual introduction to the topic, using…
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Online Editorial Information Pages
(Quality and resolution has been significantly lowered so that it would allow me to upload the images) I designed seven double page editorial information spreads for The Weekend magazine, covering three articles that varied in subject matter and content length. Throughout the design process, I focused on creating layouts that were structured, readable, and visually…
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Editorial Masthead (Logo) Design
I designed the masthead for The Weekend to act as a strong but approachable visual anchor for the magazine. As the publication is aimed at older generations with a specific interest in nature and environmental protection, I wanted the masthead to feel calm, readable, and trustworthy rather than overly decorative or experimental. My user…
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Typographical / Branding Graphic Standards
I developed the typography and branding standards for The Weekend magazine to support its role as a nature-focused publication that promotes environmental awareness and protection. From the start, I aimed for the magazine to attract older generations interested in the environment, which led me to create a design that feels both playful and professional. I…
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Colour
Like In “The Batman” poster, the colour choices are really striking. The mix of orange and black isn’t just for looks; it’s a key design element. Black gives off a classic dark, mysterious vibe, which fits perfectly with the Batman character. Whereas the orange is like a warning sign, hinting at danger and the gritty…
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Composition
Like This magazine double page spread appeals to me because of its strong sense of visual flow and cohesion across both pages. The design travels seamlessly from left to right, creating a balanced layout that guides the reader’s eye naturally. This use of flow enhances readability and makes the spread feel like one complete composition…
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Conceptual Design
Like This Vanity Fair magazine cover is an excellent example of effective conceptual design, combining sophistication with modern appeal. The cover features Ariana Grande, a highly recognisable celebrity, which immediately captures attention and broadens the magazine’s reach beyond its traditional readership. While Vanity Fair typically targets a predominantly female audience aged 45 and above, this…
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Typography
Like I chose this ‘Joker’ (2019) movie poster as my example of strong typography use. It is a psychological thriller that explores the narrative of a mentally unwell character who experiences mockery and bullying, and as a result, his mental health deteriorates, and he becomes a criminal mastermind better known as the Joker due to…