My research into the history of the University of Hull inspired me to explore how the institution began and how it has developed over time. I wanted to focus mainly on its past while also considering its present and future. I wanted my visual responses to communicate this progression through design. I began gathering archival imagery of the university and experimenting with incorporating it into my work. I started by exploring the shapes and lines within the imagery, using the University of Hull’s brand guideline colour palette to create designs inspired by its history.
I separated my designs into two categories: one using the university’s brand colours and another using more neutral, muted colours inspired by the appearance of historical photographs. I did this to compare the two approaches and consider which direction would be most suitable for the campaign. Using an image of the Guildhall, which was used for teaching when the university first opened, I traced the main lines in Illustrator to create an outline of the building. I then experimented with different coloured backgrounds and repeated the shape to explore how it could form a pattern.
Using the original 1927 building plans, I took shapes from the door archways, window frames and pipes to construct the number ‘100’. This connects the university’s architectural history with its centenary celebration. I placed the number against coloured backgrounds and duplicated it to create a repeating design, taking inspiration from the University of Reading’s use of repetition. I then experimented with clipping masks, using the number 100 and archival photographs to combine historical imagery with geometric forms. I also added textures and adjusted layer opacities to explore different visual effects.
These visual experiments could form the basis of a recognisable campaign identity. The repeating patterns and abstract shapes could be adapted across print and digital media, including posters, social media graphics, flyers and website backgrounds. Combining historical references with contemporary graphic design could appeal to both current students and alumni, connecting different generations of the university community.
My next step will be to continue exploring the university’s archives for further inspiration, translating historical imagery into abstract shapes, patterns and graphic forms. I will refine my strongest experiments by testing different compositions, colour palettes and textures. I will also explore how these elements could work together to develop my placeholder campaign identity, creating a consistent visual style that celebrates the University of Hull’s history while engaging audiences with its centenary.
Resources Used:
Brand Guidelines:
University of Hull – Paul Allworthy
Reference Images:
People and places around the Hull area 35 years ago in 1989 – Hull Live
Hull History Centre: The University of Hull in Pictures
Leave a Reply